Overachieving Targets Through Digital & Virtual ABM.

SentinelOne sought innovative ways to connect with their target accounts while maintaining engagement and hitting targets. With physical interaction and events no longer feasible, they turned to FLUME for a strategic digital and virtual solution that delivered outstanding results.

The Challenge.

SentinelOne needed to pivot from their planned physical events and projects to alternative campaigns. They asked FLUME to develop strategies that would continue to provide meaningful interactions with their target accounts while ensuring targets were met.

The Strategy.

FLUME developed a comprehensive Account-Based Marketing (ABM) campaign. This included a digital awareness initiative spanning regional business and tech publications, a fully managed and hosted virtual event, and a follow-up telemarketing campaign designed to turn inquiries into booked appointments for the local sales team.

The Results.

Through this cohesive campaign, FLUME ensured SentinelOne stayed on track with their goals. By engaging key decision-makers through digital awareness and direct interactions, SentinelOne successfully hit their targets and strengthened their position within their target markets.

100,000 Advert Impressions

15,511 Opens

60,000 Targeted Emails Sent

124 Registrations

24 Attendees

4 Opps

8 Booked Meetings

115% ROI

Let's Achieve Success Together.

At FLUME, we specialise in delivering measurable growth and impactful results. Ready to discuss how we can help your business?

Your trusted partner for strategic and innovative business solutions

ABM Campaigns That Stay Ahead of The Curve.

Long-term campaigns require flexibility and adaptability to meet market demands. Gigamon turned to FLUME to quickly adjust their ABM strategy, ensuring their messaging addressed a pressing market challenge while maximizing impact.

The Challenge.

Gigamon needed to reassess and adapt an ongoing ABM campaign to ensure its messaging resonated with current market demands. The goal was to refocus the campaign to highlight how Gigamon’s solutions addressed critical challenges in network security.

The Strategy.

FLUME quickly adapted the campaign by creating a video interview that highlighted key network security challenges and Gigamon’s solutions. The video was featured in regional press alongside print and online coverage, ensuring broad visibility. This new content was seamlessly integrated into the existing ABM campaign to enhance engagement and maximize ROI.

The Results.

By adapting quickly and strategically, FLUME delivered a campaign that resonated with Gigamon’s audience. The updated messaging and content reached decision-makers through impactful mediums, enhancing engagement and driving ROI.

311,697 Video Views

653 Online Article Views

5,624 Video Engagements

24 Meetings

03:01 Average Time on Page

$950,000 Pipeline Opportunities

6 Opportunities

Let's Achieve Success Together.

At FLUME, we specialise in delivering measurable growth and impactful results. Ready to discuss how we can help your business?

Your trusted partner for strategic and innovative business solutions

Exceeding Targets with ABM.

FLUME successfully helped Okta to raise their profile in the region as well as delivering booked appointments, pipeline and a huge ROI through ABM.

The Challenge.

Okta, a leading provider of identity and access management solutions, sought to establish its presence in the Middle East. The goal was to raise brand awareness and drive pipeline growth through a targeted and integrated marketing campaign.

The Strategy.

FLUME designed a 6-month ABM campaign with multiple touchpoints to engage key accounts. This included building a targeted database, securing regional press coverage, organizing events, and executing direct mail and telemarketing campaigns. The efforts were tailored to nurture leads and convert inquiries into booked appointments for the sales team.

The Results.

Through this comprehensive approach, FLUME successfully increased Okta’s brand visibility and delivered a steady pipeline of qualified leads. The campaign achieved its dual objectives of boosting awareness and generating high-value opportunities for the local sales team.

51 Meetings

02:47 Average Time on Page

27 Pipeline Opportunities

$720,000 Pipeline Value

876 Online Article Views

782% ROI

Let's Achieve Success Together.

At FLUME, we specialise in delivering measurable growth and impactful results. Ready to discuss how we can help your business?

Your trusted partner for strategic and innovative business solutions