The Power of Performance Campaigns: Driving Impact Across the Funnel

In a competitive business landscape, performance campaigns are the backbone of strategic marketing. They go beyond singular goals like generating leads, creating a multi-faceted approach that balances brand awareness, customer engagement, and measurable pipeline results. At FLUME, we specialise in designing and executing diverse performance campaigns tailored to our clients' unique needs—ensuring every campaign delivers tangible business value.

Expanding the Definition of Performance Campaigns:

Performance campaigns are not just about leads—they’re about achieving key business goals across the entire marketing funnel. From raising awareness in untapped markets to nurturing high-value accounts, the focus is on driving measurable outcomes at every stage.

Key types of campaigns we deliver include:

• Brand Awareness Campaigns: Elevate your business by creating campaigns that resonate with target audiences and position your brand as a leader in its space.

• Account-Based Marketing (ABM): Engage key accounts with hyper-targeted campaigns designed to influence decision-makers.

• Pipeline Acceleration Campaigns: Drive faster movement through the sales funnel with campaigns that focus on closing deals.

• Customer Retention and Upsell Campaigns: Retain your customers and increase lifetime value by offering relevant content, cross-sells, and upsells tailored to existing clients.

How We Measure Performance:

At FLUME, we believe that what gets measured gets improved. That’s why our performance campaigns are built on a foundation of data-driven insights. Key metrics we use include:

• Brand engagement and recall.

• Marketing-attributed pipeline generation.

• Conversion rates at every stage of the funnel.

• Retention and upsell rates for existing clients.

Using these metrics, we continuously optimise campaigns to ensure they deliver on both short-term and long-term goals.

The Tools and Strategies That Set Us Apart:

FLUME employs cutting-edge tools and strategies to execute campaigns with precision. These include:

• Advanced Analytics Platforms: Tools like Google Analytics, HubSpot, and Salesforce help track real-time results and provide actionable insights.

• Channel-Specific Campaigns: From LinkedIn-sponsored content to Google Ads and beyond, we select the right mix of platforms to reach your target audience.

• A/B Testing and Experimentation: We fine-tune messaging and creatives to find what resonates best with your audience.

• Cross-Channel Consistency: Our campaigns create a seamless customer experience across multiple platforms, ensuring consistency in messaging and engagement.

Global Stats Highlighting the Power of Performance Campaigns:

• Companies that invest in brand awareness campaigns see a 33% higher customer retention rate (Forrester).

• Pipeline acceleration campaigns can reduce the average sales cycle by up to 20% (McKinsey).

• Businesses using ABM report a 97% higher ROI than traditional marketing methods (ITSMA).

"FLUME’s expertise, ability to execute, attention to detail, and knowledge of this region is second to none. They’ve helped us deliver impactful campaigns that drive both brand awareness and measurable results." — Karen Roberts, Senior Marketing Manager, NEMEA&I, Proofpoint

Performance campaigns are more than a series of marketing activities—they’re the engine that drives brand recognition, customer engagement, and revenue growth. By leveraging FLUME’s expertise, businesses can implement campaigns that achieve tangible outcomes and align with their strategic goals. Whether it’s increasing brand awareness, accelerating the pipeline, or retaining customers, FLUME delivers campaigns that work.

Ready to launch performance campaigns that make an impact?